Sri Balaji Traders, Company

About us: To cater to the taste of ethnic Indians, Priya has now introduced Sona Masoori Rice. We source authentic sona masoori rice from Andhra Pradesh , process and pack hygienically using German and Japanese technology and machinery. This ensures that the rice is free from stones, brokens...

About us: Riceflour has been used historically in baby foods and a few inter-generational favorites, such as Rice Krispies™. Riceflour is milder, lighter and easier to digest than wheatflour and is a great substitute for people who are gluten intolerant. Riceflour is a staple in India,...

About us: Regular milled white rice, often referred to as "white" or polished" rice is the most common form of rice. The outer husk is removed, and the layers of bran are milled until the grain is white.

About us: Paddyrice is the individual rice kernels that are in their natural, unprocessed state. Sometimes referred to as rough rice, paddyrice is harvested directly from rice fields or rice paddies and transported to a processing site. As part of the processing, the protective hull is removed,...

About us: Brown rice is rice that has not had the brown-colored bran covering removed, so brown rice is considered a whole grain. Why remove the bran? Because most people prefer white rice since it is fluffier and cooks faster than brown.

About us: What is Basmati Rice? Basmati rice is a rice popular not only for its flavor, but for its fragrance. It is remarkably long for a rice, and becomes longer still when cooked. It can be either brown or white with the brown variety having more flavor. When cooked, the rice is lighter and...